AMAZON PRIME VIDEO
In January 2020, the Prime Video social channels had:
737K Followers 1.6M Followers
THEN, ALONG CAME THE MOVEMENT STRATEGY TEAM, WITH ME AS THEIR FIRST ART DIRECTOR. AND THE FOLLOWING UNFOLDED:
FAIRFAX x NIKE AIRFORCE ONE
ART DIRECTION & DESIGN FOR THE LAUNCH OF THE FAIRFAX SERIES ON AMAZON PRIME VIDEO
YEARLY DEPARTED
ART DIRECTION AND SELECTION OF CLIPS FOR GIPHY STICKERS USED ON IG STORIES
OTHER TITLES
IDEATED & CREATED SOCIAL CONTENT FOR LAUNCH & RELEASE OF THE FOLLOWING TITLES:
ART DIRECTION, IDEATION, DESIGN: (THESE ALL CAME FROM MY BRAIN!)
![[IG] [Reactive] Princess Diaries - The Queen is Coming_R3.jpg](https://images.squarespace-cdn.com/content/v1/5ca1584493a6325e64ff89df/1627591330238-8O08UEOWH21PZNE9EV2T/%5BIG%5D+%5BReactive%5D+Princess+Diaries+-+The+Queen+is+Coming_R3.jpg)
“i love our content.”
“i love scrolling through our feed”
INSTAGRAM STORIES
IDEATION, ART DIRECTION, DESIGN, AND EDITING (SO DID THESE!!)
ART DIRECTION, IDEATION, DESIGN (AND THESE!!)
AAPIH MONTH:
PROPOSED THE THEME of “Authentic AAPI Moments” DURING THE MONTH OF MAY (AND BEYOND) in which we post a series of moments that authentically reflect and highlight moments within the APPI community that OFTENTIMES GO UNSEEN. This contributed to doubling the average monthly content with AAPI representation across Instagram, Twitter and surpassed engagement goals.
![[IG] Saving Face_ No Time to Dry_r02_.jpg](https://images.squarespace-cdn.com/content/v1/5ca1584493a6325e64ff89df/1627669850299-IF6OHQ14Y41SW4JTGDNJ/%5BIG%5D+Saving+Face_+No+Time+to+Dry_r02_.jpg)
![[IG] APAHM_ Spotted_ AAPI Talent & Their Firsts_Mindy.jpg](https://images.squarespace-cdn.com/content/v1/5ca1584493a6325e64ff89df/1627669818332-23FJ9HSH5GHPFU8WVNCW/%5BIG%5D+APAHM_+Spotted_+AAPI+Talent+%26+Their+Firsts_Mindy.jpg)
![[IGR] Jimmy O. Yang Stand-Up_ Panda Express Clip.jpg](https://images.squarespace-cdn.com/content/v1/5ca1584493a6325e64ff89df/1627669879137-YLGZ5RPQTT1TXIU5L7EW/%5BIGR%5D+Jimmy+O.+Yang+Stand-Up_+Panda+Express+Clip.jpg)
