THE CHOE SHOW

SOCIAL MEDIA CREATIVE: ART DIRECTOR | objective: drive awareness and viewership for both FX & Hulu

Choe Bears

Custom made Care Bears with David Choe’s original paintings from the show, all named after the themes from each episode. Select influencers will be sent these special bears to cuddle with while they watch the show (and are very much in their feels) and viewers will have the chance to win a Choe Bear by tweeting and tagging the Choe Show!

Watch & Create Kit

Specially curated creative kits in a beautifully branded box sent to select influencers and David’s friends to draw, paint, and create along with the show. Their artistic process will be streamed on their IG Live and their final masterpiece uploaded to the Choe Show IG page.